🔥How to talk about different interests when starting a personal brand.

Everyone wants a better life —the house of their dreams, living in a place where it is sunny most of the time, or freedom and autonomy over what to pursue on any given day.

But most people are not able to change the way they think to achieve the goal.

Most entrepreneurs have money but lack meaning.

Most artists have meaning, but lack the financial resources.

To improve the quality of your life, you need to improve the quality of your thinking.

You need:

1. Fluency: the ability to produce a great number of ideas in a short time frame.
2. Flexibility: the ability to approach a problem from multiple angles.
3. Originality: the ability to produce novel ideas.
4. Elaboration: the ability to organize those ideas and execute on them.

In school, university, and jobs, you never learned to practice thinking.

Humans became specialized in one domain of their work and became "robotic slaves".

→ They became doctors.

→ Programmers.

→ Lawyers

For this, you:

Go to school.

Get a job.

Retire.

People are so focused on one thing and are not able to create a "balanced" life:

• Their health suffers because they work 12 hours a day and have no time for nutritious food and quality sleep.
• Their mental health suffers because they are not able to spend quality time with their partners or even friends.
• They don't have financial flexibility because most of the money goes to their bosses rather than into their own pockets.

This letter is about balancing multiple interests and pursuits to create a life worth living.

The Art of Creatorpreneurship.

But what then?

Creatorpreneurship: Balancing creativity and logic into a logical creative pursuit.

To achieve consistent happiness, you need a creative pursuit (content, art, photography, filming, etc.) and a logical pursuit (earning money as an entrepreneur).

For example, my "only" goal is creation. I don’t care how much money I make, as long as it helps me improve what I create.

Every coaching session, every product I build, every project I execute weekly should serve the purpose of earning more money to continue my pursuit.

Everything exists to serve that purpose.

I don’t want anything else.

I want to master the art of creation and creatorpreneurship.

My only focus is mastering the craft.

Is it podcasts, YouTube videos, social media content or building a software product. (currently in development) I don't care about what moving pieces I need; I care about the creation itself.

The mastery of my craft.

My healthy eating habits, training sessions and sleep schedule serve the purpose of self-actualization.

Creatorpreneurship is, so far, the best way I have discovered, with 5 years of doing business, many ups and downs, and changes in business models and pursuits.

What Is A Creatorpreneur?

In short, it is the combination of an entrepreneur and a creator in one—an individual who embodies the pursuit of mastery towards entrepreneurship, (content) creation and personal branding.

It is my realization of the "perfect" embodiment of a life of multiple interests.

A life of health, happiness, growth, education, creativity, freedom and autonomy.

For me, as an ADHD individual, it is the perfect business model.

Most people want to earn more money and become happier, but mostly hit a wall with entrepreneurship.

They are alone, working 24/7 and are stuck in logical execution mode, leading towards unhappiness or even depression.

• I started as an entrepreneur with a team of 10, but realized I wasn't happy.
• Then I started becoming a creator and quickly realized, I don't make money.

They need to coexist.

Into one unified vision.

Into one single pursuit of mastery.

→ Entrepreneurship is to create a living for you and your family.

→ Creatorship is for the art itself. Overall meaning and happiness.

Think Like A Creatorpreneur

1) Fluency: the ability to produce a great number of ideas in a short time frame.

Without a problem, there is no solution, no innovation, no creativity.

For good ideas to emerge, you need to have a compelling problem, a problem that your mind can focus on, so your creative mechanism starts to work in the back of your mind.

Once your mind is focused on a problem, you let it do its work.

You let your mind wander during showers, while walking or running, or while doing the dishes.

What you want to trigger is an idea flow. (Ex. The Jimmy Neutron Effect, as explained in Wednesday's Newsletter)

2)Flexibility: the ability to approach a problem from multiple angles.

For this, you need creative problem-solving.

You can only solve problems when you detach from the situation—becoming more of an objective observer.

That's why people hire coaches or consultants, because they see the problem through a different lens.

Most problems are not solved at the desk.

→ Think about kids. They are the best problem-solvers.

Why?

Because they are not bonded through traumatic experiences.

"They are open to receiving creativity."

3) Originality: the ability to produce novel ideas.

Nothing is original.

Everything is emulated.

It feels original because it was explained from a different perspective.

If you want to become known and an "original thinker," you don't copy other people. You emulate.

You take one idea, and "filter" it through your brain.

Like your lungs do with O2, filtering it to release CO2 for the trees. (This is the cycle of learning.)

4) Elaboration: the ability to organize those ideas and execute on them.

Your ideas are only as good as your systems.

If you don't have an organized system for collecting ideas, filtering them, and "breathe them out", you won't be able to be "original" or differentiate yourself from the market.

Your content is not going to perform.

I started using and building a second brain for it.

After a while, I came up with my own system for managing knowledge, and for a year, it hasn't changed but has improved. (Meaning my system works)

As often mentioned, it's "The Chaos To Clarity Method".

(Here is a 7-day free email course on how to organize your brain and life, which helped me bring clarity to my ADHD mind. Since I have developed this system, my ADHD doesn't feel like a burden anymore. There will also be additional videos published on YouTube about this topic and further explained, to bring more clarity to people with ADHD.)

How To Talk About Different Interests And Still Go "Viral"

My threads have been quite successful lately.

I just reached 4.2M monthly views and 16K followers in just 5 months, kinda crazy….

Over the last couple of weeks, I have been focused on improving my repurposing framework for content creation.

"In some way, I mastered threads".

Now, I want to improve YouTube and Instagram.

On threads, I talk about everything, but package it and repurpose it into ADHD.

The problem with content creation or personal branding in the beginning is that you can't talk about everything.

You need to niche down first to go broad later.

I know we, as ADHD people, want and prefer to connect everything, because that's how our brains work.

But I've tested this for over a year now, with some background experience, and it still doesn't work.

What I recommend is this:

Threads → ADHD

YouTube → Productivity

Instagram → (Mental) Health

The goal is to build a world and solve a key problem from different perspectives.

Threads: ADHD to creatorpreneur (why it changes the ADHD brain)

YouTube: Productivity for creatorpreneurs.

Instagram: Health habits for better "productivity" in life.

All these topics resonate around Life, Business, Productivity, and Mind.

• Health is part of Life, but influences Productivity, Business and your Mind.
• ADHD is part of the Mind, but it is the foundation for mastering Productivity, Business, and Life.
• Productivity influences your Mind, Business, and Life by shaping how effectively you navigate Life.

These are the 4-Domains of Mastery. (The hierarchical system behind chaos to clarity.)

(I have built a prompt to explain to you my chaos to clarity method. You can ask questions if you don't understand it. (It's complex in the beginning) But this method reorganized my ADHD brain and created IMMENSE clarity for my mind.)

Ok, back to the topic.

My threads creation in the last weeks, hitting 4.2M, looks like this:

1. I write my newsletters every morning for 90-120 minutes.
2. At the beginning of the week, I plan out my content (Monday)
3. For short posts, I use a prompt that I have refined from my most viral posts. I paste the information from my newsletter into the prompt, and it generates viral-style posts.
4. For long posts, I need two things. 1) a good hook (most important) and 2) a newsletter I wrote in the past. (You don't need it, but I don't like to use information from AI itself, so I give them my writing.) I
   1. I tell the prompt my target audience (ADHD)
   2. My topic
   3. The hook it should use.
   4. The newsletter from which it should take the information.
   5. At the end is a CTA to my newsletter
5. I post at noon, 2 pm, 4 pm and 6 pm (long thread)

That's my entire process.

(More information and help about creatorpreneurship soon.)

Now I want to replicate this repurposing framework on Instagram and YouTube, using my newsletters to create scripts for both platforms.

Here are a few previews of my processes:

Branding:

Repurposing Framework:

Talking About Different Interests:

I am not fully done yet, but close.

I am still waiting for Eden (the new Kortex) to be released, which will improve my canvas system and make it more visually appealing and second-brain-like. (Spoiler: It will be insane.)

More information will follow in the next weeks, and a more extensive guide on how creatorpreneurship changed, shaped and "healed" my ADHD brain.

Other than that, see you on Wednesday!

Thanks for reading.

Jeff

If you read until the end and found the information valuable, you can respond with "read it". This supports my journey and helps more people receive the emails, spreading the word and helping more individuals with ADHD.

Or if you want to merge purpose, passion and profit into a 4-hour-a-day business and turn from ADHD, Founder or Entrepreneur to a Creatorpreneur in 90 days, click here.

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