Your mind needs a story.
A story that gives structure to your thoughts.
A story that turns chaos into clarity.
A story you want to explore, build, and share.
You want characters, philosophies, and concepts that are unforgettable.
A world that builds a tribe.
A like-minded group that sees itself in your story.
1) But most people live inside borrowed stories.
They inherit narratives from parents, bosses, school, or culture.
They follow paths they never chose.
They act out scripts written for them.
2) They consume worlds instead of building their own.
Movies, series, games and content online.
They escape into other people’s worlds because they never learned to craft their own.
3) They are overworked because they don't have a world with gravity.
They create content without culture.
Products without mythology.
Ideas without a universe holding them together.
→ They never learned that the biggest wonder is in the creation itself.
Designing your world and story is a key part of your personal brand (Creatorpreneur), and the single best path towards a fulfilling life with multiple interests, without burning out, staying true to yourself, your values, and enabling high profit margins while maintaining 4 hours of work.
And to start this world and story, you don't need more than 1-2 hours per day.
1) Turn Your Mind Into A story Engine.
What problems have you faced in the past?
What is something you have learned too late in life?
Which problems have you solved?
What is important to you?
What do you want to master?
→ Package this up into a narrative story.
Create a "cheat sheet".
Write down your:
1) Persona/character:
- Who you used to be (the “old identity”)
- Who you are now (the transformed identity)
→ Shows growth, creates instant relatability.
2) Painful backstory:
- Key struggles, failures, emotional lows (maybe even rock bottom?)
- Show the problems visually, to make it more relatable
→ Builds trust and resonance by showing you understand their world.
3) Your achievements so far:
- What you’ve solved, built, achieved, or figured out
- Proof you’re credible in at least one domain
→ Establishes authority without bragging.
4) Who You Are Becoming:
- Your next evolution, your upward trajectory
- The journey you’re still on
→ Makes you human and shows you’re not “finished”, you’re just a few steps ahead.
→ In short: You need to know your own story first.
Short self-promotion:
If you desire to become a creatorpreneur, you can join the paid community, where I share my entire system, planning templates, writing templates, productivity templates, thread prompts (which have gained 4.3M monthly views and +19k followers), monthly Q&A sessions, and much more.
The community starts on December 1, and until then, there is a 50% early-bird discount on the yearly plan.
Use code "black friday" to get 50% off at checkout.
👉 Creatorpreneur Community
2) Design A Clear Enemy. (What's the problem?)
Every great story has a well-written enemy.
- Marvel had Thanos
- Star Wars had Darth Vader
- Harry Potter had Voldemort
Every well-designed enemy has a backstory, why they are who they are.
If the enemy is just pure evil, this doesn't create depth.
Both characters (Hero and Anti-Hero) need to be formally introduced.
With a personal brand, the enemy is the problems and pains of your current or past self.
- You can either take people along your journey of building a startup, a SaaS business, a photography business, etc.
- Or you solved the problem and sell the solution, as coaching, consultation and cohorts, to guide the customer.
What is a problem many people face, and you have solved or are currently in the process of solving?
For example, my past:
- Not able to focus
- No mental organization
- Not able to articulate clearly
- People pleasing syndrome
- Many health injuries (nervous system) due to my narcissistic mum and sisters.
- My dad passed away 2 years ago
- My startup „failed“.
- I failed my final school exams
- Video game addiction in school
- I had goals, but no purpose
→ Now with this information, we can build a problem and a solution to sell.
The old self, or the enemy, for example, is unorganized, unfocused, has a low time-to-market (how quickly you can deliver a result), and suffers from mental chaos.
3) Transition From Hero → Mentor → Storyteller
Think of The Lord of the Rings:
- Frodo is the hero and Gandalf the mentor.
The Matrix:
- Neo is the hero and Morpheus the mentor.
Your goal is to transition from the hero to the mentor.
You want to become the guiding light for the new emerging heroes.
This can be your kid or your customer.
1) You want to transform yourself.
- Health journey: Overweight to fit.
- Wealth journey: From "poor" to rich.
- Relationship Journey: From single to a relationship.
2) Show your transformation, tell your story. (the cheat sheet)
- Introduce yourself. (Your character)
- Tell your backstory.
- Tell your achievements.
- Tell your big goals. (For example: Helping 5 ADHD people in January 2026 to transition from beginner to Creatorpreneur in 90 days.)
3) Help as many people as possible.
Beating your own enemy is the first step; now you want to help others.
You want to learn to become a good mentor, to help others beat their enemies.
4) Become the storyteller.
The highest goal is to become the storyteller. (The Creator)
As the storyteller, you can place mentors in different worlds to help the hero beat the enemy.
4) The 4-Hour Creatorpreneur Story Framework
Your mind needs to learn to think in stories consciously, which it already does, but subconsciously.
To put this into an actionable daily routine, you need to transform your day into a persuasive storyteller.
1) You want to read and research (15-45 min per day), to get qualitative ideas, as you are reading my newsletters now. My newsletters or other people's newsletters are a source of inspiration and ideas.
I recommend that, before you do anything in the morning, you sit down and start reading.
Fuel your mind in the morning with ideas from external sources. (You can take a shower, brush teeth, etc.)
I use Readwise Reader as a reading app (no affiliation, just a tool I love). In it, I mark and tag the information to organize and make it searchable.
Later, when I write, I can search for related keywords like "storytelling" in my second brain and add the information to my "weekly topic template". (If you want to understand my weekly project templates, not to get overwhelmed with content creation, read this newsletter.)
2) Write to make sense of the world and build a like-minded audience. (45-90 minutes per day.)
After reading, I recommend writing.
Writing is the single greatest habit I have started.
The writing itself organizes your brain, makes sense of yourself, deepens your worldview, and helps you reflect and "see" your mental problems. And most issues are mental.
And writing is also the reason why you are reading this right now.
→ Writing is the creation of the storyteller.
You are the storyteller, placing your mentor (the "human version of yourself", not the storyteller) into the world and helping other people towards self-actualization or "enlightenment".
The storyteller is your mind.
The mentor is your mind "manifesting" into the physical world.
The hero is your old self.
But hero and mentor coexist simultaneously.
You always learn as a hero and always provide information as a mentor, whether to your kids or your customers.
To not get too spiritual, I stop here.
3) Talk into a camera.(1 time per week) This is going to elevate your journey 10x.
It is not easy, but there is nothing that elevates your journey more than putting your social media or YouTube channel as a public journal.
You create a deeper connection with your audience and build a public portfolio, where other creators, entrepreneurs or companies can reach out to you.
(I just made $800 from a sponsorship with basically no work, and they reached out to me.)
If you finished your writing, you can use the newsletter as a script or a guide for talking into a camera.
You can film one long-form piece of content for YouTube, create 28 threads out of this newsletter (Prompt is in the community), and (optional) create 7 short-form pieces of content for Instagram per week.
4) Be the hero first, beat the enemy and then become the mentor.
So far, we invested:
- 15 minutes (minimum) into reading
- 45 min (minimum) into writing and 15 minutes for uploading daily text content (threads).
- 60 min (minimum) into filming long-format content (which can be broken down into 7 shorts)
So far, your day consists of 1.25 hours of reading, writing and uploading.
And let's say 1 hour for filming on the weekend and 2 hours for editing per long-form video.
= 1.25 hours x 7= 8.75 hours + 1 hour +2 hours = 11.75 hours per week.
You complete these 12 hours over 3-6 months, and after this period, you will have learned a lot and can become a mentor in your specific area (health, wealth, or relationships).
Then what are you going to do after building a specific-sized audience (My 19k followers on threads happened in 6 months), you start working part-time at your job. Talk with your boss and negotiate a deal. (You might need to learn a bit of persuasion.)
Let's say you do 20 hours of work per week now, and your side hustle goes up to 20-30 hours per week. And that's where serious growth is happening.
What you do after 6 months in the creatorpreneur journey is sell a "weapon" (product) to the hero (customer/audience) and help them beat their enemy, positioning yourself as the mentor.
Here is a visual overview in case this is helpful:
5) The weapon to beat the enemy/boss (Problem).
Your weapon can be a cohort (like mine), offer 1:1 coaching single sessions (which I do as well now), provide a service like video editing, photography (which I have done in the past), graphic design, or even a paid community that I started as well.
Pro tip: Look what the market does.
There are many ways to promote your creatorpreneur journey; some are more lucrative or faster in the beginning, depending on what you want in life.
The goal of your weapon is to help the hero beat the enemy/boss (the problem).
To get the weapon, the hero can purchase it or craft it himself.
Thanks for reading.
Jeff
Black Friday Weekend is still open for 50% off the yearly membership of the creatorpreneur community and the cohort.
Creatorpreneur Community:
If you desire to become a creatorpreneur, you can join the paid community, where I share my entire system, planning templates, writing templates, productivity templates, thread prompts (which have generated 4.4M monthly views and +19k followers), monthly Q&A sessions, and much more.
Creatorpreneur Community launches on December 1, and you can get the BLACK FRIDAY SALE FOR 50% off the yearly subscription.
👉 https://whop.com/jeffaloo
90-Day To Creatorpreneur Cohort (Early Bird):
Turn your ADHD mind into a focused, income-producing creatorpreneur in 90 days, without burning out. (limited to 3 tickets)
👉 https://jeffaloo.carrd.co/
Whenever you're ready, there are 4 more ways I can help you:
(Paid) ADHD To Creatorpreneur in 90 days: Merge purpose, passion and profit into a 4-hour-a-day business and turn from ADHD, Founder or Entrepreneur to a Creatorpreneur in 90 days.
(Paid) Creatorpreneur Community: If you are serious about the desire to become a creatorpreneur, you can join the paid community, where I share my entire system, my planning templates, writing templates, productivity templates, my thread prompts (gained 4.4M monthly views and +19k followers with them), monthly Q&A sessions and much more.
(Free) Discord Channel: The Main purpose is to provide a free ADHD community with monthly livestreams to help people make their ADHD life easier. (Beta)
(Free) Chaos To Clarity Challenge: A 7-day challenge designed to help individuals with ADHD achieve clarity from chaos.
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