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People want what other people want. Everyone on social media now lives the same life. Get your morning sunlight. Get your electrolytes. Join the run club. Do an ice bath. Drink matcha. You've probably read one of these too: Atomic Habits The 4-Hour Workweek The Body Keeps the Score How to Win Friends and Influence People Or listen to the same podcasts, like Huberman, Diary of A CEO or Modern Wisdom. But just think about it: The 1% of creators influence the 99% of people. 85% of the population...
The hardest thing in business is to still be there 5 years from now. Half of all businesses die in the first 5 years. But there is a problem more quiet than bankruptcy: When it gets boring. You buy the domain. You start designing the logo. You start reaching out to clients. You start outlining your brand vision. But the moment it gets boring, and results slow down, you quit. You might be the aspiring entrepreneur or creator who started multiple business ideas or multiple attempts to post...
If you have ADHD like me, you know how quickly you abandon a business idea. It feels exciting at first. Dopamine, curiosity and novelty rush into your brain, and you want to act immediately. And you do. You buy a domain for 14$ per year. You start designing a logo with ChatGPT. You think about a suitable name for your business. You start posting the first pieces of content. Maybe even an entire week. And then you stop. The moment it gets boring and your brain doesn’t get any new stimulation,...